Job Detail
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| Senior Director, North America Marketing (Stratham, NH) |
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| Position Type |
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Full Time |
| Company Name |
The Timberland Company |
| Job Location |
Stratham
New Hampshire, US |
| Date Posted |
Monday, March 01, 2010 |
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| Description : |
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General Summary: As a member of Timberland’s NA Senior Management team, contribute to the achievement of key profit and revenue targets in line with overall corporate objectives. Lead definition and implementation of strategic NA marketing and brand development plans that address Timberland’s growth objectives in both the wholesale and retail channels. Deliver a central marketing framework that strengthens the brand’s footprint in its core markets, as well as supporting diversification into new product segments and broadening its appeal to a wider consumer base, particularly the female consumer. Ensure that the strategy reflects the desire to balance the heritage of the brand with the need for continual innovation to exploit emerging fashion and lifestyle trends. Provide strong strategic and operational leadership to the NA marketing function, with particular emphasis on strengthening consumer insight and PR capability, to ensure that business channel plans are consistent with the brand platform and wider US initiatives.
Responsibilities: As the conduit between the NA and Global Marketing team, ensure the NA brand and marketing strategy delivers global brand consistency, and that key insight data emerging from the region is fed back to provide a platform for future brand direction and positioning. Building strong relationships throughout the organization will be critical to success. Ensure that robust consumer insight programs exist within each of the business channels. Work closely with wholesale and retail Marketing teams to assist them in acquisition and analysis of customer insight data, which will lead to meaningful marketing activities that maximize all growth opportunities. Set marketing budgets on a channel basis and develop a framework for the approval of all marketing expenditure. Manage the NA budget for photography, production and promotional collateral. Ensure consistency in how the brand is showcased across all wholesale channels and Timberland Specialty and Factory Outlet stores. Lead development of seasonal marketing briefs for wholesale and retail. Ensure that distributors and agents are on-board with all seasonal initiatives and that promotional materials are deployed in a consistent manner market by market. Develop and implement a wholesale and retail promotional calendar by season. Drive best practice and maximize cross-functional working, ensuring the most impactful and successful initiatives are well communicated and transferred across channels. Coach and develop Wholesale and Retail Marketing teams and drive their performance via high quality reviews.
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| Requirements: |
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10+ years of responsibility in a brand marketing environment; consistently demonstrated success in creation and execution of brand marketing strategies over time. MBA desired; experience in management and execution of the consumer insight generation process Proven business analysis skills; proven leadership and influencing skills; must possess the ability to build productive relationships cross functionally. |
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200 Domain Drive
Stratham 03885 |
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