Job Detail
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| Position Type |
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Full Time |
| Company Name |
Wolverine World Wide |
| Job Location |
Rockford
Michigan, US |
| Date Posted |
Friday, February 26, 2010 |
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| Description : |
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Overview:
Cushe®, was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, originating out of the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.
Inspired by a music and boardsports lifestyle and a love for innovative design, Cushe has created a niche in the market place for itself and in the current growth that we are experiencing with Wolverine Worldwide inc we are in a very exciting position indeed.
We are looking for a dedicated, hard-working, creative individual to join to team with a broad marketing background to head up the marketing function in the USA. The ideal candidate will have a background in apparel/ footwear for a boardsports/ fashion brand.
In collaboration with our Global Marketing Manager in the UK and Marketing Manager in Canada, your role will be to ensure that all US marketing initiatives are consistent with those that are rolled out across the globe. You will be a self-motivated individual with entrepreneurial tendencies and a strong self-driven work ethic, committed to developing the Cushe brand in the USA.
Responsibilities:
Coordinate public relation activities with PR agency to promote new product introductions, technologies and Brand news.
Develop and manage Cushe USA event and sponsorship program.
Create experiential event activity for event rollout.
Execute custom marketing projects for sales reps and distributors.
Support US trade and retail at all levels.
Manage national and regional trade shows and Global sales meetings.
Prepare and implement marketing plan and promotional calendar.
Manage and monitor budget dollars for Brand.
Performs duties consistent with the company’s AAP/EEO goals and policies.
Manage www.cushe.com development and use built in social networking tools to strengthen online presence. Manage resource website.
To develop and manage relationships with external suppliers; copywriters, advertising agencies, printers, ensuring cost effective support.
Performs other duties as required/assigned by manager. |
| Requirements: |
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Qualifications:
Bachelor’s degree in marketing or related field or equivalent work experience.
3+ years of experience in brand marketing – agency experience advantageous.
Ability to establish and maintain effective working relationships.
Good oral and written communication skills.
Ability to multi-task and work under pressure to tight deadlines.
Proficiency with personal computers.
Some travel required.
EOE/AA
To apply, click "Apply to this Job" below. |
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9341 Courtland Drive
Rockford 49351 |
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